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Original Content Matters is a blog published by Content Laboratory. Content Laboratory provides services and tools for better story telling. Our consulting services include content creation, branding and communications. We also provide unique tools for content sharing and content training. ContentWeb is a central, mobile, easy to use space designed specifically for communications teams to share their content. It provides teams a cloud-based content shopping mall where they easily find and use what they need. Content Coaching is a mobile message and story training tool. Even great communications talent still needs practice. The reasons we don’t practice more often are that we are busy and logistics make life more complicated, not easier. Content Coaching takes the challenging logistics out of the equation, providing a convenient and non-intimidating environment for communicators to practice the story. Marylou McNally is President of Content Laboratory. Contact Marylou at mlou@mycontentlaboratory.com.